Native Social Campaign
Digitas, 2016

Charity: water gave us a mission to make dirty water real for people who don't have to drink it. We partnered with BuzzFeed Tasty to ambush their 62 million followers. In each recipe video, we replaced clean water with a developing-world reality: dirty water. With zero media spend, UnTasty Dishes garnered over 5 million views in the first two weeks across Facebook and Snapchat.

As Art Director, I was responsible for ideating, storyboarding, pitching, and overseeing video filming and post-production.