In 2010, American Express launched Small Business Saturday to support small businesses and the communities that love them. Since then, Small Business Saturday has become an annual holiday shopping tradition and a national social movement, generating more than $50 billion for small businesses from 2011 to 2017.

As Associate Art Director, I concepted and designed social activations, ranging from video content to memes. I also supported OOH creative, swag, and paid digital.