I’m Bella - an Egyptian American Creative Director. For the past eight years, I've been a creative lead, shaping strategy, building teams, and delivering award-winning design.

I’ve spent half of my career at advertising and PR agencies. Then, somewhere along the way, I followed my gut and took a detour to build Kerning Cultures Network, the MENA region's first podcast network. My career hasn't been a straight line, but the throughline has always been visual storytelling that helps people feel seen.

Outside of work, I seek out spaces that encourage inclusive curiosity, which led me to an MA in Gender and Sexuality Studies. My research looks at how Egyptian American women access information about reproductive and sexual health.

After a six-month sabbatical, I'm looking for my next project. If you’d like to work together, let's talk.