Precision cancer treatment is only as effective as the diagnostic test guiding it. But most patients don't realize how much a high-quality biomarker test can shape their options. Foundation Medicine asked us to help them educate patients on why test quality matters and empower them to advocate for the right testing.

Our approach led with emotion, not data. We partnered with real patients to share their own journeys, drawing audiences in with powerful storytelling before guiding them to educational resources on Foundation Medicine's website.

As Art Director, I served as the creative lead on this account. I ideated and pitched creative campaign concepts, managed the creative team, and oversaw the visual branding, website design and development, and video scripting, production, and editing.